This brand identity and packaging concept champions authenticity and quality in a small-town brewery, with a twist. Instead of shying away from responsible drinking, Sense embraces it, subtly reminding customers to prioritize safety while savoring their craft. Friendly visuals like wavy patterns symbolize the "drunken feeling", the name plays on "common sense", and color-coded packaging indicates alcohol levels. This unique approach lets beer lovers raise a glass with a clear conscience, proving responsibility and enjoyment can go hand-in-hand.
