AFK is a clothing brand that celebrates taking breaks from technology to recharge and reconnect with oneself. I designed a bold combination mark logo to reflect their brand personality. The logo uses a clean, sans-serif typeface that conveys a modern and minimalist aesthetic. The logo mark cleverly integrates the letters "AFK" to create a powerful and symmetrical design. The individual letters subtly point outwards, hinting at the concept of disconnection yet connected, reflecting the brand's message of "disconnecting to reconnect." This logo redesign aimed to be both powerful and sleek, resonating with AFK's community who values digital detox.
